essno27

But, of course, the convenience of connected data also means threats from bad actors can do a lot of damage. Cybersecurity initiatives are essential to protecting our data and thus, our way of life. In his March 31, 2021 speech, Secretary Mayorkas stressed the need for senior leaders to focus on strategic, on-the-horizon challenges and emerging technology. He specifically highlighted the importance of the transition to post-quantum encryption algorithms pointing out that the transition is as much dependent on the development of such algorithms as it is on their adoption. While the former is already ongoing, planning for the latter remains in its infancy. The government and industry must prepare for it now to protect the confidentiality of data that already exists today and remains sensitive in the future. They may exist for many reasons, including by original design or poor configuration. They may have been added by an authorized party to allow some legitimate access, or by an atta

The forecasts from the IAB show that digital marketing will continue to grow in importance over the next few years. As discussed in the latest edition of my book, some have said we are living in a post-digital age since now digital marketing equals marketing, so it shouldn't be considered separately from a strategic point of view. This simple division of digital best practices can also help students learn beyond the complexities of the different types. Pay-Per-Click — PPC is an online method for advertising where a business only pays for its ads when a person clicks on them. When you're first getting started with digital marketing, it's critical you start by identifying and defining your goals, since you'll craft your strategy differently depending on those goals. For instance, if your goal is to increase brand awareness, you might want to pay more attention to reaching new audiences via social media. Digital marketers are in charge of driving brand awareness and lea