Digital Marketing Nanodegree Program

The forecasts from the IAB show that digital marketing will continue to grow in importance over the next few years. As discussed in the latest edition of my book, some have said we are living in a post-digital age since now digital marketing equals marketing, so it shouldn't be considered separately from a strategic point of view. This simple division of digital best practices can also help students learn beyond the complexities of the different types. Pay-Per-Click — PPC is an online method for advertising where a business only pays for its ads when a person clicks on them.

When you're first getting started with digital marketing, it's critical you start by identifying and defining your goals, since you'll craft your strategy differently depending on those goals. For instance, if your goal is to increase brand awareness, you might want to pay more attention to reaching new audiences via social media. Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company's disposal. These channels include social media, the company's own website, search engine rankings, email, display advertising, and the company's blog. Plus, with digital marketing, you have complete control over where you choose to spend your money.

This is evidenced by a 2019 Content Marketing Institute study, which found that 81% of digital marketers have worked on enhancing brand recognition over the past year. Digital marketers support the wider marketing team and the strategic goals of the whole company by rolling out marketing strategies in the online environment, Hobson said. Digital marketers strive to be a voice for the customer and how they want to interact with a brand digitally, Rogers said. “ strategically approach the brand’s channels to maximize investments, drive traffic and conversions, as well as manage integrated digital content,” she said. Pay-per-click refers to paid advertisements and promoted search engine results.

Marketing automation can help you gain valuable insight into which programs are working and which aren’t. And it will provide metrics to allow you to show digital marketing’s efforts on your company’s bottom line. According to a report by Invesp, companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers. Compare that to companies with weak omnichannel programs and they have a retention rate of just 33%. Digital marketing allows you to gather customer data in a way that offline marketing can't.

You get to decide which types of interactions mean the most to you, whether that means the number of shares, comments, or total clicks to your website. B2B clients tend to have longer decision-making processes, and thus longer sales funnels. Digtal Marketinf Relationship-building strategies work better for these clients, whereas B2C customers tend to respond better to short-term offers and messages. Use Mailchimp to promote your brand, reach your target audience, and grow your business.

The first identifiable social media site was launched in 1997, with 3.5 million users. In the 1990s, a slew of websites still in use was found, including Google and Yahoo's web search, both of which debuted in 1998. So, there you have it — our definitive guide to the 38 most important digital marketing trends you can’t ignore in 2022. Ultimately, marketers should consider their audience and think about where their brand’s content is likely to be viewed.

For you, this means that you can focus on digital marketing practices and procedures that are proven to work and are not only useful in theory. If you are new to digital marketing and want to get a good idea of what digital marketing is and how the different components work together, then this is a good course to follow. The digital marketing fundamentals certification is accredited by Interactive Advertising Bureau Europe and The Open University.

Where do you start if you want to develop a digital marketing strategy? It's still a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don't have an integrated plan to support digital transformation and business growth, and engage their audiences effectively online.